$1M pipeline from one conference. No booth.
The playbook: 23 pre-booked meetings, $1M closed in 60 days.
Read articleWe sell at conferences without buying a booth.
We pre-book 20+ qualified meetings before you land. Your team closes deals instead of guarding a $50K booth.
No pitch. No follow-up sequence. Just a conversation.
$35M
Pipeline generated
30+
Conferences worked
7×
Average ROI
Conferences we've worked at: RSA Conference, Black Hat, DEF CON, Snowflake Summit, AWS re:Invent, KubeCon, Money 20/20, FinovateFall, Gartner Data & Analytics, Databricks Data + AI Summit, DevOps Enterprise Summit, HashiConf, Cisco Live, Microsoft Ignite, Google Cloud Next, Identiverse, Gartner Security & Risk, InfoSec Europe, Cyber Security & Cloud Expo, PostgresConf, Confluent Current, MongoDB.local, Snowflake World Tour, QCon, DockerCon, GitHub Universe, API World, GraphQL Summit, SaaStock, Web Summit, TechCrunch Disrupt, FinDEVr, Sibos, Money2020 Europe, SuperReturn
01 / What we believe
Conferences are broken for B2B tech. Three reasons why.
01
Belief
The booth is a status symbol, not a sales channel.
Companies spend $20K to $100K on a 10×10 carpet rectangle because their CEO did it last year. Meanwhile, the people walking past are mostly other vendors, students, and tire-kickers collecting swag.
02
Belief
A badge scan is not a lead.
Roughly 80% of scanned attendees ghost when your SDR follows up. There was no real conversation. Just a swap of contact info for a tote bag, then cold outreach with a conference name slapped on top.
03
Belief
Your buyers were never going to stop at the booth.
CISOs at RSA. Heads of Data at Snowflake Summit. CTOs at Money 20/20. They're booked solid weeks in advance. Meetings with vendors they trust, dinners with their boards, side events with their peers. The booth was never going to catch them.
So we built a different way to sell at conferences.
02 / How it works
Six weeks. Six steps. One number at the end of it.
We call it the E2R system. Event-to-Revenue. Here's exactly what we do, week by week, before you ever step on the floor.
Before · Week 6 to 4
01
We pick the conference, not the salesman.
We start with your ICP and reverse-engineer where they actually go. Not where the events team has a budget line. Sometimes that's RSA. Sometimes it's a 200-person fintech dinner you've never heard of.
Before · Week 4 to 3
02
We build the buyer list by hand.
Every CISO, every Head of Data, every VP of Engineering attending. Sourced, verified, scored. Not bought from a list broker. Not scraped. Researched the way an SDR would, if your SDR had the time.
Before · Week 3 to 2
03
We write the message your prospect actually opens.
Event-specific hooks, written in the voice of your founders. No "Hi {firstName}, I noticed you're attending" templates. Real reasons to meet, framed around their problems. Not your product.
Before · Week 2 to 0
04
We book the calendar before you land.
Multi-touch sequences across email, LinkedIn and warm intros. Most of our clients walk into the conference with 20+ confirmed meetings already on the books. The booth becomes optional.
During · 3 days on the ground
05
We run the floor with you.
On-site comms, last-minute reschedules, side-event invites, a Slack channel with us live the whole time. You focus on the conversation in front of you. We handle the chaos around it.
After · Week 1 to 6
06
We turn the meetings into pipeline.
Structured follow-up, deal-stage tracking, and a CRM trail your CFO can actually read. Every meeting tagged, every dollar of pipeline traced back to the event. So next year, the answer to "was the conference worth it" is a number, not a vibe.
Only 3 spots left for Q3 2026
We take 3 clients per quarter. Need 6 weeks before your event.
The Founders
Met on their first day at Sisense. Knew instantly they'd build something big together.
After years crushing conference GTM at scale, they built NoBooth to help tech companies win without the booth.
Itai's Track Record
- •Founded Rev.Hub (Israel's largest revenue community)
- •Built Payem GTM to multi-million USD (employee #4)
- •10+ years in sales leadership
Dennis's Track Record
- •Founded The One Mile (enterprise-startup connector)
- •Enterprise sales at MongoDB, JFrog, Sisense
- •4 languages, ex-developer turned sales expert
03 / A recent case
Snowflake Summit 2025 · Las Vegas · 4 days
A seed-stage data startup walked in with no booth and walked out with three closed deals.
“We had qualified meetings on our calendar before we even landed in Vegas. By the second day we were turning prospects away. The ROI wasn't at the end of the quarter. It was on day one.”
CEO
CEO & Co-Founder
Seed-stage data infrastructure startup
By the numbers
40
Meetings scheduled in pre-event outreach
20
Qualified. A 50% qualification rate
3
Closed deals attributed to the conference
7×
Return on the entire engagement
Our confidence
If we don't deliver.
We keep working with you.
20+ qualified meetings at your chosen conference, or we continue the campaign for free. New list, new messaging, different event. We work until it works.
Real guarantee. Not a joke. Ask about terms.
05 / Get in touch
If your next conference is already on the calendar, we should probably talk.
Fifteen minutes. No deck. No SDR follow-up. We'll tell you whether your conference is worth running with us. Or worth skipping entirely.
Replies within 24 hours.
Spots left this quarter
3 of 6 · Q3 2026
Average ROI across clients
7× spend
If we don't deliver
You don't pay.
Common Questions
Straight answers
No. Traditional outbound is cold emails to strangers. We run event-specific campaigns to attendees who are already planning to be in one place, with messaging tied to a conference they care about. The context changes everything. Open rates are 3x higher, and replies actually convert because there's a built-in reason to meet.
You don't pay for no-shows. Our fee is based on qualified meetings that actually happen. We also send reminders, confirm logistics, and handle rescheduling. Our average show rate is 85%+.
SDR agencies run generic outbound across your whole TAM. We focus exclusively on conferences. That means hyper-targeted lists (only verified attendees), event-specific messaging, and a 6-8 week sprint around a single moment. It's a surgical strike, not a volume play.
B2B tech companies in Data, Cyber, DevOps, and Fintech. Typically Series A to public, with a product that sells into technical buyers (CISOs, CTOs, Heads of Data, VP Engineering). If your ACV is $30K+ and you're doing 2+ conferences a year, we're a fit.
Ideally 6-8 weeks before the event. That gives us time to build the list, warm up sending infrastructure, run the campaign, and book meetings. We've done it in 4 weeks in a pinch, but results are better with more runway.
We charge a fee per conference campaign and per qualified meeting (we define together what qualified means). This aligns our incentives with yours. We want to book as many qualified meetings as possible. Pricing depends on event size and ICP complexity. Book a call and we'll give you a straight answer.
06 / From the field
Learn from 30+ conferences
